Mobile Marketing and Advertising - Lineup

Less than a week to go for our next MoMo event: MoMo #6 – Marketing and Advertising. We have an incredible line-up ready. To make sure you can prepare yourself to the max for this event all the info you need is provided in this post.

Theme: Marketing & Advertising
Location: Rode hoed, Keizersgracht 102 Amsterdam (map)
Date: June 2nd 2008
Time: 15:00 till 19:00 (ex ‘borrel’)

We do our utmost best to make the event a most pleasurable and inspiring experience for you. We arrange speakers and make sure all your needs will are fulfilled at the event. One of the things we expect you to do is to complete your profile at the mobile event center ( By filling out your profile we can send you your ticket via SMS on the day of the event, and we can print out your personal name badge. Did you already complete your profile? If not, do so now!

15.00 Doors open

16.00 Opening – Maarten Lens-FitzGerald / Raimo van der Klein (English/Dutch)
16.10 Open Mobiel Internet – Paul Brackel (Dutch)
16.20 Case: Randstad – Mobile Advertising Pilot – Christianne van den Dungen (Dutch)
16.25 Case: Mobillion – Mobile Marketing case – Marc Schoutens (Dutch)
16.30 Case: IceMobile – Samsung Soul introduction – Ralph Cohen (Dutch)
16.35 Demo: Skuair – Daem Interactive – Ignacio Mondine (English)
16.45 Mobile Advertising: creating a new world – Ben van der Burg (Dutch)

17.10 Break

17.30 Mobile Advertising: Relevance & engagement, not frequency & range – Antti Öhrling (English)
17.50 Mobile Advertising facts & figures – Russell Buckley (English)
18.10 From Buzz to Biz – Chetan Sharma (English)
18.30 VRM – Doc Searls (English)

19.00 Borrel

IMPORTANT – Make sure you arrive early! This event will be the most busy event we had so far. Ensure yourself to be early to avoid a long wait for the registration. Doors will be open from 15:00h – we are looking forward to welcome you!

Mobile Monday wouldn’t be possible without the help of Vodafone, WebAds, Mobillion, NedStat, the snacks provided by NewPeople, SPRXmobile, and 31Volts. Thanks for making this event possible!

qrcodeDate: June 2nd 2008
Time: 15:00 – 19:00 (ex ‘borrel’)
Location: Rode Hoed (Keizersgracht 102 Amsterdam, The Netherlands)

SOLD OUT: NO RSVP, NO ENTRY. Did you already complete your profile in Event Center? We’ll send you your ticket by SMS on Monday. Didn’t complete it yet? Do so now to ensure your printed namebadge.

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