NEWS

Lucas Tielemans (LinkedIn) is in charge of leading a new mobile startup which he will tell us all about at the upcoming event! To learn more about Lucas we asked him these 5 questions:

1) Who/what is your source of inspiration?
The web allows us to consume far more impulses than ever before. On a daily basis, I try to find the widest variety of impulses. From architecture to apps, from graffiti to fashion. In addition to that I try to meet as many inspired people as possible. The great thing about inspiration is that it rarely comes from a source you’d expect it, so I try to keep my mind as ‘open’ as possible.

2) What is the biggest mistake you’ve made?
I stayed in school way too long.

3) What would like to accomplish? What is your higher goal?
Services like Facebook & Twitter are great for finding stuff and checking out what your ex-girlfriend is up to nowadays, but we believe the system is fundamentally based on quantity. Our higher goal is to create services that thrive on quality.

4) What do you believe to be the biggest hype at this moment? Why?
Apps are getting astonishing adoption rates. If you look games like Angry Birds or Cityville, it proves that there are a couple of platforms that leverage a very interesting userbase. Next to that, people are paying loads of money for virtual goods nowadays. Whether it are new sheep for your farm or extra levels in a game, I think people are accepting the fact that not all content is free anymore. I think that’s a good and very healthy shift in the way people see digital stuff.

5) What do you expect from the event?
Getting great feedback on our concept, meeting fun people and seeing some very interesting stuff.

Ben Scott-Robinson (@bcsr) is the creative director at We Love Mobile. We asked him to share a bit more about himself with the #momoams audience.

1) If you could go to study again, what study would you chose? Why?
I would study interaction design and psychology. It didn’t exist in my day, and I would love to spend the time doing deep research in that area.

2) What do you consider your biggest achievement?
Getting MEX Innovator of the Year in 2008. It was such an honour. Next was starting 4 award winning companies, and have three of them still going!

3) What development do you expect to have the biggest impact on the mobile industry?
That hasn’t already happened? I would say from a technical perspective a lot of the cornerstone advances have already happened for a while.

However, we still haven’t really explored the possibilities of narrative, storytelling and marketing. The first thing I thought when I saw the first Android device, with it’s seamless connection and integration, location capabilities and excellent web browser was “it is going to be a long while before we bottom out the possibilities of this.” We haven’t even scratched the surface of how creatives can use all these glorious interactions to engage and delight.

4) What field do you think is the most inspiring with regard to the subject you’re going to talk about?
For me it’s the wave of immersive theatre that is coming out of London and New York. People are willing to put their trust into the hands of directors and producers, and be taken to unexpected places, and take part in interactions that evoke genuine emotions, including surprise, fear and excitement. I even know of a theatre company that is running a ‘holiday’ experience, where you pay for a two week adventure, and all you get in return is a key. The rest is up to you to discover. In this time where nothing is a surprise, people will a premium

5) What question would you like to ask our audience after your talk?
What excites you most about mobile? Why are you here? As mobile is so new, just about everybody has their own story of how they got into it. Fascinating!